And if they like what they see, they might even give you a follow! How to Track Traffic from Instagram StoriesĪs Instagram Stories continues to grow in popularity, it’s important for businesses and brands to look at their feed and stories as two separate platforms. This gives you the opportunity to reach tons of new and undiscovered audiences with your Instagram Stories. If you notice your story has lots of shares, it’s safe to say you sparked your followers’ interest and should take note of the “shareable” content: You can also view how many times your Instagram Stories are being shared by your followers. When someone views your story from a hashtag or location page, you’ll see the name of that page when looking at who watched your story in your Instagram Stories analytics. When your story is added to the search results for a location, Instagram lets you know by sending you a notification, or you can view it at the top of your story. If your story gets featured in a hashtag or location story by Instagram, you can also track the number of viewers who viewed it through the Explore page! This means that your stories are now discoverable by anyone on the platform! Measuring Discovery with Instagram Stories Analytics Now when you add a hashtag or location sticker to a story, other users will be able to find it if they search it on the Explore page. Recently, Instagram expanded the Search & Explore page to include hashtag and location Stories. In fact, it’s the first time ever that users can add links to Instagram that aren’t the link in their bio! (The feature is currently only available Instagram business profiles with 10,000+ followers and accounts that are verified). Last year, Instagram rolled out the ability to add links to Instagram Stories and it’s a pretty big deal. These interactions are broken down into swipe-ups and replies. Instagram Stories analytics also tracks the types of interactions your Instagram Stories receive. You always want to create content that’s interesting enough to keep your audience tapping through to the end and coming back for more! How to Measure Engagement with Instagram Stories Analytics If you’re seeing a lot of nexts or exits for your stories, you may want to consider reviewing the quality of your content.
These metrics can also be incredibly telling and show where in your content strategy you can improve to keep your audience’s attention.
This data can help you determine how long your optimal Instagram Stories posts should be, whether it’s 3 slides or 13 slides. Next story is more of an indicator that the viewer was over watching your story and wanted to skip to the next one. Also, if you include a clickable link in your story, they may have swiped up to learn more. For example, if someone exits your story, it could just mean that the viewer was running out of time to watch stories. While these two metrics are similar, exits have a less negative connotation. Luckily, there are a ton of creative features you can use to improve your Instagram Stories content within the app! Using these features in a consistent way can add a ton of personality to your stories and help you build a loyal following. Don’t be afraid to switch things up (just make sure to track when you do!) to find out what your audience is most interested in seeing. If you notice that your reach is declining, you may want to rethink the type of content you share. Your impressions will often be higher than your reach, but never the other way around. If your total impressions are higher than your reach, this means your story was replayed multiple times. Impressions go a step deeper than reach, offering relevant data including when someone has watched your story more than once. Reach is the number of visits a unique account viewed each slide in your story, while impressions are the total number of views on each of your individual Instagram Stories. Reach and Impressions both help you understand the size of your Instagram Stories audience, but what’s the difference between them? Below, we’ll breakdown each of the different Instagram Stories metrics and how they can help you optimize your strategy: What is the Difference Between Reach & Impressions in Instagram Stories Analytics?
0 kommentar(er)
